Dominant End User Segments in After-Sun Care Product Sales

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The global after-sun care products market (Αγορά προϊόντων After Sun Care) is projected to experience robust growth, with a CAGR of 3.4% over the next ten years, a significant increase from the modest 1.4% CAGR recorded from 2018 to 2022. Sales of after-sun care products are expected to rise from an estimated US$ 2.67 billion in 2023 to US$ 3.73 billion by the end of 2033. After being in the sun, people use after-sun care products to protect their skin from damage and tanning. Over the next several years, it is anticipated that rising aesthetic awareness and a global increase in the use of personal care products will predominantly boost shipments of after-sun care products.

Key Driving Forces Accelerating the Market Growth

In recent years, public awareness of the harmful effects of UV radiation on the skin has surged significantly. Educational campaigns by health organizations, skincare experts, and sunscreen manufacturers have emphasized the critical importance of sun protection to prevent sunburn, premature aging, and skin cancer. This increased awareness has directly contributed to higher demand for after-sun care products, as consumers now understand the necessity of caring for their skin post-sun exposure. The growing focus on overall health and wellness has further driven this trend, with individuals paying more attention to their skincare routines. Consumers are increasingly seeking products that not only protect their skin from sun damage but also nourish and revitalize it after sun exposure. After-sun care products, such as soothing lotions, gels, and creams, provide relief and hydration to sun-stressed skin, addressing these specific concerns and ensuring better skin health.

North America, a popular tourist destination, attracts millions of visitors each year, many of whom come from regions with less intense sun exposure and are therefore more susceptible to sunburns and skin damage. Consequently, the demand for after-sun care products in this region is substantial. In the US alone, after-sun care product sales are projected to reach US$ 795.36 million by the end of 2033. Additionally, the rising incidence of skin cancer globally, including in North America, has heightened awareness of the link between sun exposure and skin cancer, prompting people to take proactive measures to protect their skin. After-sun care products are crucial in alleviating the immediate effects of sunburn and reducing long-term skin damage, appealing to consumers keen on minimizing their skin cancer risk. This heightened awareness and proactive approach to sun care are expected to drive the after-sun care products market in the coming years.

List of Key Companies Profiled in The Report

  • L’Oréal S.A.
  • Natura &Co
  • Johnson & Johnson Services Inc.
  • Shiseido Co. Ltd.
  • The Procter & Gamble Company
  • The Estee Lauder Companies Inc.
  • Kao Corporation
  • Beiersdorf Aktiengesellschaft
  • Avon Products Inc.
  • Others

Vital indicators shaping the future of the industry

Growing awareness about the importance of sun protection and skin health will continue to drive the demand for after sun care products. Consumers’ increasing concern about the harmful effects of UV radiation and their willingness to invest in skincare products will shape the market’s future.

The level of market penetration and the intensity of competition among manufacturers will determine the pace of innovation and the introduction of new products. As the market becomes more saturated, manufacturers may focus on product differentiation and unique selling points to gain a competitive edge.

Challenges hindering the market growth

The demand for after sun care products tend to be highly seasonal, peaking during the summer months when people engage in more outdoor activities. During colder months, demand drops significantly, posing a challenge for manufacturers to maintain consistent sales and revenue throughout the year.

The market for after sun care products in North America is competitive, with numerous brands vying for market share. Established players and new entrants constantly introduce new products and marketing strategies, making it challenging for smaller or less well-known brands to gain traction.

Competitive Landscape

Leading manufacturers in the after sun care product sector are strategically directing their efforts towards introducing novel products, aiming to broaden their product portfolios and secure a competitive edge within the industry. This proactive approach reflects their commitment to innovation and meeting evolving consumer demands.

A notable example is Eucerin, a well-established provider of top-tier skincare and body care products. In May 2022, the company unveiled its latest offering, the Eucerin Sun line, signaling a significant move to enhance its product range. Developed in collaboration with dermatologists, this new line comprises seven products specifically designed to address the distinct needs of both the body and face. The launch of the Eucerin Sun line not only showcases the company’s dedication to staying at the forefront of skincare solutions but also positions it strategically to stand out among market players, exemplifying the competitive landscape’s emphasis on continuous innovation.


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