Packaging is an important aspect in an online business. If an item reaches safely to its destination during transit, packaging has an important role to play. Packaging keeps our items safe from all possible damage. It is because they are manufactured in a certain way. They are strong, robust, durable, eco-friendly, sustainable and biodegradable. All these characteristics are beneficial not only to the business owners and the consumers but to the environment as well. However there are various types of packaging and they differ from one another. Most importantly different packaging are used for different purposes and they are used for packing different items. For instance, envelope boxes are different from corrugated cardboard boxes and each of these boxes are used for packing different types of items.
In this article we shall be looking at the difference between eCommerce packaging and postal packaging. The major differences between the two types of packaging is speed, efficiency, delivery and unboxing experience. These are the four major differences between eCommerce packaging and postal packaging which we are going to discuss about. You can order different types of packaging materials for different purposes from various eCommerce websites as well. Packaging Now, for instance, is an eCommerce website in the UK that provides you with various types of packaging materials, such as envelope packaging, cardboard boxes, vibac tape and so on.
Let us now have a look at the difference between eCommerce packaging and postal packaging.
Speed
It is true that faster packaging leads to happier customers. But speed plays a major difference between eCommerce packaging and postal packaging. In the era of the internet, when someone is ordering something from a website, they expect it to be delivered within a short span of time because they do not want to wait longer enough to use the product. In fact, when you check the reviews of a website, you can see the customers’ responses and reviews related to the speed of the delivery process. If the package is delivered in the given time or before that, you will find positive reviews, however, you will see negative reviews, if the package is delivered little later than the estimated delivery date. Hence, speed has a major role to play in an online business. When it comes to eCommerce packaging, the speed of transiting and delivering the products is faster as compared to other packaging. It is because the eCommerce packaging is designed for speedy delivery of the products. Most importantly the eCommerce packaging is lightweight which makes the delivery process faster and easier. However, you can gain that speed from postal packaging as well by customising it. In short, although eCommerce packaging makes the delivery process faster, now it can be gained through customisable postal packaging as well. So do not hesitate to go for the postal supplies next time.
Efficiency
Efficiency is also one of the important aspects when it comes to packaging in online business. The packaging should be efficient enough to carry the item safely. It should be in proper size and must be flexible as well. Secondly, it should be able to easily carry the item within it; in other words, one must not have to put effort into keeping the item inside the box. The box should be lightweight, strong, sturdy, robust, customisable, eco friendly and also can be used for various purposes. These are some of the criteria which an eCommerce packaging can fulfil. In postal packaging one may not get all these criteria, yet if it is customisable, it can meet some.
Delivery and Unboxing Experience
Packing the item properly for transit is not sufficient. The delivery experience also plays a major role. As already mentioned, faster the delivery, happier the customer. Also, the more professional the delivery partner, the more content the customer is. Hence patterning with the best delivery agency becomes a top priority in the eCommerce businesses. A good delivery agency trains and makes their delivery partners smart enough to carry out the delivery process smoothly. They should have good communication skills, a proper knowledge about the area in which they have to deliver the parcel, a proper knowledge related on how to use the GPS system to get to the exact location and also to carry the parcels safely and securely. Apart from partnering with a good delivery agency, it is also necessary to give your customer a memorable unboxing experience. An eCommerce packaging is not only strong but also is aesthetic and innovative which gives an amazing unboxing experience to the consumers. If you are going for postal boxes, such as self seal postal boxes, make sure that they meet the criteria properly to give your consumers the best unboxing experience.  Â
